Free Realms, Sony’s kid-marketed casual-friendly new MMO is due to be released on PC later this month. It’s been on my radar as the only game on the horizon likely to give Warcraft a run for its money because it ticks all the right boxes. Plus you can play for free.
I’m not big on kiddy-oriented games or cartoon animals but a well designed virtual hangout is a well designed virtual hangout.
But having read a post on gameindustry.biz about how Sony built and is marketing Free Realms, my attention is duly got.
This demographic doesn’t need a story, she says. Players are looking for the tools to create their own tales.
If you want to know more, Eurogamer has a good preview here. I know it’s not really for me, but I’m intrigued by what they are doing. And all it would take is a few of my friends to decide to play there, and I wouldn’t be forced to hang out with attention seeking adolescents… (I could hang out with attention seeking 30+ instead ;) ).
In any case, it’s worth checking their feature list. If it is as successful as I suspect it will be, we’ll be seeing a lot of these turning up in other MMOs also.