Comments on: Lifetime and 6 Month Subscriptions to Champions Online are Back!

By: We Fly Spitfires - MMORPG Blog

We Fly Spitfires - MMORPG Blog — Thu, 27 Aug 2009 19:54:30 +0000

Almost does sounds like a marketing scam. Shut down the subscriptions because they’re all “sold out” then reopen them again due to “popular demand”. Good press and helps build the hype.

By: Pete S

Pete S — Thu, 27 Aug 2009 12:47:06 +0000

I’m trying to squelch the cynic in me. But at the end of the day, I have the opportunity to take advantage of the offer (which I immediately did, before they changed their mind again). Though I also have a few more gray hairs from ranting about it.

By: Brian 'Psychochild' Green

Brian 'Psychochild' Green — Thu, 27 Aug 2009 09:01:22 +0000

Yeah, the cynic in me agrees that this smells like a way to get cheap marketing. Not too hard to expect people to get into an outrage about them canceling the offer early, then everyone who got into an outrage will happily post an advert, I mean blog post, about how the offer was “reinstated”, making the cutoff before official launch seem not that bad now that they’re honoring their original offer.

So, were they stupid for cancel the offer early, or crafty for reinstating it later?

By: Longasc

Longasc — Thu, 27 Aug 2009 07:05:16 +0000

As I told you already on Twitter, I think it was a nasty marketing ploy to sway the undecided into buying lifetime subs or the 6 month package.

More and more companies do such things nowadays… Guild Wars also had a one-time-only promotion for downloading/buying Eye of the North from the NCsoft store. The “bonus mission pack” then became available from the same store for money some time later, due to overhelming popular demand.