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	<title>Comments on: Blizzard subs fall, and voting with your feet</title>
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	<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/</link>
	<description>MMOs and game design</description>
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		<title>By: dehna</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14570</link>
		<dc:creator><![CDATA[dehna]]></dc:creator>
		<pubDate>Thu, 12 May 2011 17:49:29 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14570</guid>
		<description><![CDATA[Myself, bought Cataclysm when it came out and then took a pause immediately, just resubscribed last week.

I must partly agree with uzbek: &quot;I think the problem is simply Cata isnt as good as Wrath was.&quot; :)

If Blizzard&#039;s target audience are casual players, there&#039;s simply not much for them to do in Cata. Hardcore raiders and PvPers will have months and months of fun, but your random player who does a heroic a day (and now fails it), or a random battleground (and now cannot get epics) could feel a bit bored.

But the future looks bright!]]></description>
		<content:encoded><![CDATA[<p>Myself, bought Cataclysm when it came out and then took a pause immediately, just resubscribed last week.</p>
<p>I must partly agree with uzbek: &#8220;I think the problem is simply Cata isnt as good as Wrath was.&#8221; <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>If Blizzard&#8217;s target audience are casual players, there&#8217;s simply not much for them to do in Cata. Hardcore raiders and PvPers will have months and months of fun, but your random player who does a heroic a day (and now fails it), or a random battleground (and now cannot get epics) could feel a bit bored.</p>
<p>But the future looks bright!</p>
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		<title>By: Paul</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14555</link>
		<dc:creator><![CDATA[Paul]]></dc:creator>
		<pubDate>Wed, 11 May 2011 13:58:59 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14555</guid>
		<description><![CDATA[Making it easy to catch up is a double edged sword.  Sure, it may lure people back (if they think the game hasn&#039;t become inherently unattractive), but it also allows people to slip away if the game is temporarily not entertaining them.   There&#039;s little penalty to leaving if you can catch up quickly when you return.]]></description>
		<content:encoded><![CDATA[<p>Making it easy to catch up is a double edged sword.  Sure, it may lure people back (if they think the game hasn&#8217;t become inherently unattractive), but it also allows people to slip away if the game is temporarily not entertaining them.   There&#8217;s little penalty to leaving if you can catch up quickly when you return.</p>
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		<title>By: Paul</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14554</link>
		<dc:creator><![CDATA[Paul]]></dc:creator>
		<pubDate>Wed, 11 May 2011 13:16:55 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14554</guid>
		<description><![CDATA[Blizzard is only half of ATVI, and while ATVI is publicly traded, 51% of its stock is owned by Vivendi.   Blizzard is NOT the overall driving force of ATVI; console revenues are more than twice as large as PC game revenues.

The two people above Morhaime in the management chain are from Activision.

Blizzard has been successful and has been given a long leash, but that lasts only as long as they don&#039;t screw up.   They have just screwed up.

I too have serious doubts Titan is going to be anywhere near as successful as WoW has been.]]></description>
		<content:encoded><![CDATA[<p>Blizzard is only half of ATVI, and while ATVI is publicly traded, 51% of its stock is owned by Vivendi.   Blizzard is NOT the overall driving force of ATVI; console revenues are more than twice as large as PC game revenues.</p>
<p>The two people above Morhaime in the management chain are from Activision.</p>
<p>Blizzard has been successful and has been given a long leash, but that lasts only as long as they don&#8217;t screw up.   They have just screwed up.</p>
<p>I too have serious doubts Titan is going to be anywhere near as successful as WoW has been.</p>
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		<title>By: Redbeard</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14552</link>
		<dc:creator><![CDATA[Redbeard]]></dc:creator>
		<pubDate>Wed, 11 May 2011 10:37:13 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14552</guid>
		<description><![CDATA[A lot of it is the sort of money that Activision is willing to spend for development.  Quality developers cost money, quality QA too.  Now, you could argue that paying those developers would be worth it in hindsight given the subscription losses, but typically companies like to err on the cheap side if at all possible.

Contract programmers could be used for certain aspects of code work, but if a company wants someone good for the long term, that company will need to train a code jockey in their processes and philosophy.  It takes time to do this, no matter how skilled the new programmer is.

Like Kiantremayne said, trying to keep a handle on multiple releases is a royal pain in the ass.  Even if the code doesn&#039;t directly overlap, you need to make sure that the code you&#039;re working on isn&#039;t broken by the stuff farther up the release chain.  You&#039;d be surprised at how often things will break when at first blush they don&#039;t seem connected at all.

In the end, however, it all comes down to money, and whether Activision is willing to pay for a larger quality Blizzard development staff.]]></description>
		<content:encoded><![CDATA[<p>A lot of it is the sort of money that Activision is willing to spend for development.  Quality developers cost money, quality QA too.  Now, you could argue that paying those developers would be worth it in hindsight given the subscription losses, but typically companies like to err on the cheap side if at all possible.</p>
<p>Contract programmers could be used for certain aspects of code work, but if a company wants someone good for the long term, that company will need to train a code jockey in their processes and philosophy.  It takes time to do this, no matter how skilled the new programmer is.</p>
<p>Like Kiantremayne said, trying to keep a handle on multiple releases is a royal pain in the ass.  Even if the code doesn&#8217;t directly overlap, you need to make sure that the code you&#8217;re working on isn&#8217;t broken by the stuff farther up the release chain.  You&#8217;d be surprised at how often things will break when at first blush they don&#8217;t seem connected at all.</p>
<p>In the end, however, it all comes down to money, and whether Activision is willing to pay for a larger quality Blizzard development staff.</p>
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		<title>By: Stabs</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14551</link>
		<dc:creator><![CDATA[Stabs]]></dc:creator>
		<pubDate>Wed, 11 May 2011 08:08:11 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14551</guid>
		<description><![CDATA[Sure I appreciate that but, for example, when pressed on this in the past Blizzard have cited art as one of the things that takes time.

What will change in 4.2 that would make it impossible to draw a dungeon for 4.3?

And if you do need to change the engine at a fundamental level every patch have you perhaps built your engine wrong? Rift has an engine that is designed around patching in new content, it&#039;s very clear they could give us dozens of new rifts by the end of the week if they wanted to.]]></description>
		<content:encoded><![CDATA[<p>Sure I appreciate that but, for example, when pressed on this in the past Blizzard have cited art as one of the things that takes time.</p>
<p>What will change in 4.2 that would make it impossible to draw a dungeon for 4.3?</p>
<p>And if you do need to change the engine at a fundamental level every patch have you perhaps built your engine wrong? Rift has an engine that is designed around patching in new content, it&#8217;s very clear they could give us dozens of new rifts by the end of the week if they wanted to.</p>
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		<title>By: Paul</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14550</link>
		<dc:creator><![CDATA[Paul]]></dc:creator>
		<pubDate>Tue, 10 May 2011 23:27:27 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14550</guid>
		<description><![CDATA[Only if I read certain developers are &quot;pursuing personal opportunities elsewhere&quot;.

And yes, if enough people act like vindictive bastards, it will indeed show them.  If not, at least I will have the satisfaction of not contributing to their livelihoods.]]></description>
		<content:encoded><![CDATA[<p>Only if I read certain developers are &#8220;pursuing personal opportunities elsewhere&#8221;.</p>
<p>And yes, if enough people act like vindictive bastards, it will indeed show them.  If not, at least I will have the satisfaction of not contributing to their livelihoods.</p>
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		<title>By: Tesh</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14549</link>
		<dc:creator><![CDATA[Tesh]]></dc:creator>
		<pubDate>Tue, 10 May 2011 22:21:31 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14549</guid>
		<description><![CDATA[If you&#039;re more casual, pretty much *any* subscription game isn&#039;t going to be a good idea.

I think we&#039;re seeing the maturation of the market.  More frequent content additions isn&#039;t a bad idea, but neither does it really recognize the changing demographics of gamers (early WoW adopters may well be having babies now, and *that* changes play patterns) or the changing financial market.

With fun games like RIFT in the mix, yes, I expect WoW numbers to change.

It&#039;s about time.  Keep &#039;em on their toes, I say.]]></description>
		<content:encoded><![CDATA[<p>If you&#8217;re more casual, pretty much *any* subscription game isn&#8217;t going to be a good idea.</p>
<p>I think we&#8217;re seeing the maturation of the market.  More frequent content additions isn&#8217;t a bad idea, but neither does it really recognize the changing demographics of gamers (early WoW adopters may well be having babies now, and *that* changes play patterns) or the changing financial market.</p>
<p>With fun games like RIFT in the mix, yes, I expect WoW numbers to change.</p>
<p>It&#8217;s about time.  Keep &#8216;em on their toes, I say.</p>
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		<title>By: Kiantremayne</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14548</link>
		<dc:creator><![CDATA[Kiantremayne]]></dc:creator>
		<pubDate>Tue, 10 May 2011 17:51:05 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14548</guid>
		<description><![CDATA[Expansion packs aren&#039;t cakes:) I&#039;ve got some experience of change controlling a live service with multiple releases in a pipeline and it&#039;s one of the reasons my hair is prematurely grey. Any change in x-pack A has to rippled down into x-packs B, C and D and then everything in them tested again... Given how much is in flux right up to release with an MMO expansion, the ones in the pipeline would spend all of their time regression testing.

That&#039;s not to say Blizzard couldn&#039;t do expansions faster. they take a lot longer than other companies, the volume of content in each one isn&#039;t that much more than anEQ or DAoC expansion and they can certainly afford to throw more developers at it. Right now, Blizzard are the George R R Martin of games and Trion are starting to look like the Terry Ratchett games company - also quality and much more output :)]]></description>
		<content:encoded><![CDATA[<p>Expansion packs aren&#8217;t cakes:) I&#8217;ve got some experience of change controlling a live service with multiple releases in a pipeline and it&#8217;s one of the reasons my hair is prematurely grey. Any change in x-pack A has to rippled down into x-packs B, C and D and then everything in them tested again&#8230; Given how much is in flux right up to release with an MMO expansion, the ones in the pipeline would spend all of their time regression testing.</p>
<p>That&#8217;s not to say Blizzard couldn&#8217;t do expansions faster. they take a lot longer than other companies, the volume of content in each one isn&#8217;t that much more than anEQ or DAoC expansion and they can certainly afford to throw more developers at it. Right now, Blizzard are the George R R Martin of games and Trion are starting to look like the Terry Ratchett games company &#8211; also quality and much more output <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Aracos</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14547</link>
		<dc:creator><![CDATA[Aracos]]></dc:creator>
		<pubDate>Tue, 10 May 2011 17:11:45 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14547</guid>
		<description><![CDATA[A lot of the comments here are hitting on a point that I mentioned in responding to the Bioware post.  Activision-Blizzard, like EA, is a publicly traded company, and has an obligation to return a profit to their investors.  Just as Bioware may be forced to make design decisions that satisfy EA, Blizzard may be forced to make design decisions that satisfy their overall corporate entity.  The difference is, Blizzard IS the driving force in the overall corporate entity, where as Bioware is one small part of EA&#039;s pie.  And while they did report a loss in subscribers, they also reported their usual huge profits.  So there is no financial pressure on Blizzard... yet.

I think Blizzard is counting on &quot;Project Titan&quot; to pick up what WoW is losing, but I&#039;m not sure that is a realistic expectation.  WoW was an anomaly, always has been, always will be.  I don&#039;t think anything will duplicate its success, even another game from Blizzard.]]></description>
		<content:encoded><![CDATA[<p>A lot of the comments here are hitting on a point that I mentioned in responding to the Bioware post.  Activision-Blizzard, like EA, is a publicly traded company, and has an obligation to return a profit to their investors.  Just as Bioware may be forced to make design decisions that satisfy EA, Blizzard may be forced to make design decisions that satisfy their overall corporate entity.  The difference is, Blizzard IS the driving force in the overall corporate entity, where as Bioware is one small part of EA&#8217;s pie.  And while they did report a loss in subscribers, they also reported their usual huge profits.  So there is no financial pressure on Blizzard&#8230; yet.</p>
<p>I think Blizzard is counting on &#8220;Project Titan&#8221; to pick up what WoW is losing, but I&#8217;m not sure that is a realistic expectation.  WoW was an anomaly, always has been, always will be.  I don&#8217;t think anything will duplicate its success, even another game from Blizzard.</p>
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		<title>By: Dril</title>
		<link>http://spinksville.wordpress.com/2011/05/10/blizzard-subs-fall-and-voting-with-your-feet/#comment-14546</link>
		<dc:creator><![CDATA[Dril]]></dc:creator>
		<pubDate>Tue, 10 May 2011 16:19:47 +0000</pubDate>
		<guid isPermaLink="false">https://spinksville.wordpress.com/?p=5428#comment-14546</guid>
		<description><![CDATA[Yeah, man, stick it to &#039;em, way to go with the intelligent and well thought-out consumer buying decision.

I&#039;ll see you in WoW&#039;s next expac, then?]]></description>
		<content:encoded><![CDATA[<p>Yeah, man, stick it to &#8216;em, way to go with the intelligent and well thought-out consumer buying decision.</p>
<p>I&#8217;ll see you in WoW&#8217;s next expac, then?</p>
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