One of the interesting snippets that came out of Activision’s last earnings call was the information that about 10% of WoW subscribers took up the annual pass offer. Green Armadillo shares his thoughts on this, and I agree that this is higher than I would have expected to see. That’s a lot of people who have committed for the long term, even knowing that there was no new content due, D3 wasn’t likely to be out before the Summer and the next expansion beta probably at around the same time.
I think it speaks for a large number of players for whom WoW has become part of their lives, so they either don’t mind paying a premium for the privilege of only logging on occasionally, or else it’s too much hassle to unsub and then worry about resubbing again later (in the same way that people don’t tend to shift their bank accounts around much, even if they could get a better deal elsewhere.) It’s not fair to say that the annual pass decision is made completely without reference to what new content Blizzard will be providing, because D3 and the MoP beta were thrown into the deal. But I bet a lot of the people who picked it up thought “I’ll probably be subbing for the year anyway, might as well.”
Which mostly boils down to a lot of people being happy to pay Blizzard £92 pa for access to WoW, plus Diablo 3 (when it comes out) and beta access to the next WoW expansion (oh and a mount, I forgot about that). There’s not much more to read into that, except maybe that older established players who are glommed onto their game of choice are much less fussy about new content and bug fixes than players hopping into a new and shiny game. Next year, Blizzard won’t be able to offer as tempting a deal to annual pass holders so it’ll be interesting to see how that goes.
What I do wonder is whether subscription game players in general would prefer the option of an annual sub. (At that point, you’re getting quite close to the old Guild Wars model where they aim to release one paid expansion a year and that’s all people have to pay, the only difference is in the amounts charged and how much extra content you get for your money.)
Watercooler on Class Design
Ghostcrawler posted one of his neat thought blogs, this time on class design and roles in WoW. And it sounds to me as though they know all the issues inside out and the base problems with some classes being way more hybrid than others (compare the druids’s 4 roles with the mage’s 1 role) would just be too much hassle to change at this point in the game.
I think that’s fair. No point annoying the players who like their classes just the way they are – well not more than totally shaking up the talent trees every expansion would have done anyway. But it sounds a bit weary to me, the tone of designers who’ve mostly given up. Maybe they got burned on the old DK talent tree model, where each tree was intended to be able to perform both melee and tanking roles. It’s a shame because I thought that was good fun, but I can see why sinking back into one tree per role for hybrids and … uh … one tree per different play style for non-hybrids is an easier and more comfortable fit.
I felt tired just reading it. Tired of the game design which involves always having to chase after ‘OK, so which is the best class/ spec for this role I’d like to do’ or ‘ohnoes, my class/spec got nerfed and no one will want me for role X any more’ or ‘class X can fill 17 different roles, what do I get to make up for not being able to do that?’ (There’s a theme around balance and how your class ends up as the lens through which you see the game here.) Ultimately, you either pick a class/ spec because you love the theme and feel and playstyle, or you pick your preferred role (possibly because of theme/ playstyle) and try to pick the class that best embodies it – and these two approaches don’t always match.
As a player, I just want to be able to pick my class because I dig it and be able to perform whichever role I want to a level that’s acceptable to the rest of the player base. Is it really that much to ask? (yes :P ) Oh, and I don’t want to play a melee class in PvP but I really like melee classes in PvE. Come back to me when you’ve thought it over again.
Is it that end of expansion time already?
Usually the end of an expansion is marked by an upswing of hype for the next expansion. I think in WoW, this changed during Wrath, because there was a long slow period between the last major raid being patched in and the new expansion. So now in Cataclysm, it’s not surprising that people are already talking about this being the end of the expansion. (Incidentally, it also makes me suspect that the slow period at the end of Wrath is setting the pattern now for future WoW expansion cycles).
I noticed that WoW Insider has a column on “what to do when you’re bored at the end of an expansion” to mark this. They suggest speed running heroics (just in case you’re not bored of running heroics yet, I guess), soloing stuff from the last expansion, or joining their new social guild. There is plenty of other stuff to do in WoW, including collecting achievements, PvP, levelling alts etc etc.
Or you could unsubscribe and play something else, the MoP ‘open’ beta isn’t likely to start until Summer at the earliest. Just a thought.