“… each struggling MMO is struggling in its own way.”
– Tolstoy (sort of)
I have read a few blog posts this week about Wildstar, and the inevitable subscription drop-off and server merge. I’d be hard pressed at this point to name a recent subscription MMO that hadn’t experienced a drop-off after the first couple of months. Players have wondered whether the game’s difficulty compared with other similar MMOs may be part of the explanation for why the new MMO on the block has failed to break the 3-monther pattern.
I played the game in Beta and wasn’t hooked, but at the same time, when so many other MMOs have trodden the same path it’s hard to pick out anything exceptional about this one. Except that the magical lightning-in-a-bottle MMO factor that will get a game to go viral and grow the playerbase rather than shrinking doesn’t seem to be there. It isn’t doom for Wildstar though – other games such as SWTOR and Final Fantasy 14 have recovered from the slump and stabilised the playerbase at a lower level. At this point no MMO is going to go viral unless its new and different, or appeals to a wildly different audience from the usual crowd. WoW did it. Minecraft did it. Lots of other games were decently successful but without setting the world alight, and that’s fine.
At the same time, if their target core audience was hardcore raiders, that was only ever going to be a small proportion of the player base. And it was always likely that unless those people were very burned out with WoW, they’d be tempted back for the next expansion. It’s certainly possible to raid hardcore in two different games at the same time, but not when one of them has a new expansion out.
I did like Keen’s analysis of ‘the quit wall’ in games. “People reach the wall and they quit.” It could be a frustrating grind, or a really hard solo quest, or dungeon that it is impossible to find a group for – whatever it is, it becomes so frustrating that players no longer enjoy the game because they cannot see a path to the next goal that looks achievable.
I think of difficulty as being in two types:
- Something you could do with time and effort and/or help from other players, but it might take more time and effort (and motivation) than you want to spend.
- Something you just can’t do, and you aren’t confident that time and effort would change that.
When you describe it in these terms, 1) sounds like a rational choice. If it takes me 2 hours to run a dungeon and I’d need to run it 20 times to get the tokens that I need, I could rationally step back and think “Whoa, 40 hours for one doodad that will probably be obsolete in the next patch. No thanks.” Sometimes the sheer sticker shock when you realise how much hassle will be involved is enough to put people off even trying. 2) is a judgement call – how long do you try an event/ grind/ etc. before you decide that it isn’t possible?
So our judging difficulty is all about confidence. How good am I at succeeding in difficult things? (Women, incidentally, tend to underestimate this, men are more likely to overestimate – they call this ‘the confidence gap’). If people are already stressed out by other aspects of the game (eg. being yelled at for being a newbie in instances) then they are already likely to be feeling less confident.
So if you put a difficulty wall in a game, the least confident people are most likely to leave first. If your game attracts a crowd who are bullying and elitist, more of the other players will lose confidence and leave. It may be because they are bad players who couldn’t keep up. Or it may be because they lost the will to try or felt they would not be able to learn quickly enough. In either case, the player base reduces.
But still, admitting to yourself that a game is too difficult feels like failure for a gamer. It’s hard to do and even harder to discuss – I think every time I have written a blog post about where I thought part of a game was overtuned, I’ve been challenged on that by people who felt quite strongly about wanting their games to stay difficult.
So this is a tough topic. But does anyone want to share a time when difficulty made them decide to drop a game and how that felt? I never did complete the solo part of the legendary WoW quest this expansion – it was too hard for me and my shadow priest, and I don’t play MMOs because I want to do hard solo content (I’d get Dark Souls if I wanted that). And though I will play the game again, I will always now feel that the designers are telling me it’s too hard for me, and I’m probably not going to raid other than very casually. Because I got the message.