Earlier this week Activision-Blizzard reported their financial results for 2009, a business related press release in which gaming companies traditionally discuss how their recent offerings have fared in the market, and what’s due to be released in the next year.
Blizzard related points of interest:
- Cataclysm is on track for a 2010 release
- So is Starcraft 2
- Current subscription numbers for World of Warcraft are holding steady at 11.5 million – the same number they mentioned in July last year
- And apparently only 30% of new WoW players make it past level 10
The subscriber numbers is an interesting one, and underlines even further why Cataclysm is being targeted at new players and returners. The game just isn’t growing any more. On the other hand, there are many subscription MMOs which would have been thrilled to have maintained subscriber numbers from year on year. Could it be that many of the people who might have previously tried WoW have been lured away from MMOs altogether by the casual gaming sector?
Also, every player who has made it past level 10 may now feel like part of an elite force. You are the 3/10 who stuck with it. I think the 30% is misleading only because it implies that other MMOs are stickier; I suspect similar figures would be true of most free trials. In fact, I’ve always wondered how many of EVE’s increasing subscriber numbers is actually due to new players as opposed to old ones with multiple accounts (just picking on EVE because it’s notoriously unfriendly to newbies, especially if most of them can’t handle WoW!)
It won’t surprise anyone who has ever tried to help a friend who is a genuine newbie, but MMOs can be complex and overwhelming to new players. Even one that seems simple to experienced players. Gordon@We Fly Spitfires has written a few blog posts about his experience of playing with his brother, who is a genuine noob.
Mike Morhaine even commented that one of the aims of Cataclysm was to make the low level experience more compelling, to lure more of those newbies into staying. This makes me even more curious to see what they have in mind for levels 1-10. Can it be a good tutorial for genuine newbies and still fun for the old time players?
My big question though is if players who try a new MMO for a month and then go back to Warcraft are WoW tourists, what do you call a player who tries WoW and then goes back to … I dunno what really … Farmville? Should we call them Farmville tourists?
Ensidia eye up the dark side
- Peace is a lie; there is only passion.
- Through passion, I gain strength.
- Through strength, I gain power.
- Through power, I gain victory.
- Through victory, my chains are broken.
- The Force shall free me.
- —The Sith Code
This was one of the more unexpected links in my RSS reader this morning. Darth Hater, one of the big SWTOR blogs, scored an interview with a couple of the Ensidia officers who chat about raiding, difficulty in games, and why they are looking forwards to Star Wars: The Old Republic.
Now, nothing I have read about that game pegs it as a game designed to appeal to the WoW hardcore raiders. But everyone is entitled to live in hope.
In fact, SWTOR fans will have to live in hope, because EA announced in their own financial report that the game won’t be out before Q2 2011.