Larisa posts about the heart and soul of branding and the kind of work the WoW guys are doing to keep an old brand alive (I never actually thought marketing people cared about anything but now I’m going to feel bad about every time I’ve passed up an aging brand in favour of something new).
I did momentarily feel a pang of sympathy, but I do struggle to see WoW as any kind of underdog in any sense at all. But for all that, I think future studies will centre on the amazing job that Blizzard have done to keep the game new and fresh and appealing. There are so many things to love about Wrath and despite the bum notes (like the whole of patch 3.2) Blizzard do know how to make fun games.
Sadly, my sympathetic side lasted all of about 5 minutes … which was the time it took me to go check out the Guild Wars 2 trailer. SHINY. Armoured bears and giant robots? Sign me up please. And again I stab Blizzard’s poor marketing peons in the heart with my shallow, fickle and feckless consumerist ways. (Sorry, Larisa.) If you weren’t excited yet, Ravious@Kill Ten Rats discusses some of the ways in which the Guild Wars 2 team plan to change questing and make it a more dynamic and involving experience. I do wonder why they’re so obsessed with using ships as bridges though, Isembard Kingdom Brunel might have had a word or two to say about that.
Here’s a more expansive Eurogamer article about the game and what lies in store for players.
And if that wasn’t enough, I then spotted the Final Fantasy XIV trailer. FFXIVcore.com snagged an interview with Square Enix at Gamescom this week to talk to them some more about their plans. Nothing really revolutionary here (other than running on a PS3) but they’re clear on their target market. It’s to be a PvE game, subscription based, with plenty of content for both casual and hardcore players that builds on what they learned with FFXI.
So that’s at least two games coming down the pipeline that might appeal to people who enjoy WoW at the moment. The Everquest team have also been dropping hints that they are working on a next generation version of Everquest, plus of course there’s whatever secret MMO project Blizzard are working on.
I can’t remember a time when I’ve been so upbeat about what the future holds for MMOs. And this is discounting all the free to play games in production, and the non-fantasy games, and the FPS or fighter type MMOs.
As far as other games go, Hudson has a collection of gameplay trailers and videos debuted at Gamescom this week and it reads like a list of ‘Games Spinks might want to play’ so I’m hyped. (and not a single WW2 shooter among them.) How about you?