Cheap LOTRO Lifetime Subscriptions! But what does it mean?

Codemasters surprised us this afternoon by announcing a special offer on LOTRO lifetime subscriptions. This week, you can buy a lifetime sub to the game for £75 (that’s around half the normal price, I think).

It could be a clever promotion to encourage players like me who have dipped in and out of the game since it went live to finally take the plunge. And at that price, I have no hesitation about picking up a lifetime subscription myself.

Or does it herald a change in direction at Turbine? A move to more paid-for content patches and item shop together with a cheaper lifetime offer might be the new scheme. Or maybe if Turbine are shifting resources to a new game (say .. Harry Potter based maybe, since they’ve just been bought out by Time Warner) and plan to ease up on the LOTRO content, it would be time to charge less for the lifetimers.

In any case, it’s a good game with plenty to see and do, especially for Tolkien fans. And although no one knows what the future holds, it’s as good an offer as you are likely to get for the lifetime subscription.