In which we give marketing advice to MMO publishers

Gravity noted via twitter that he’d offered some suggestions to Flying Labs (creators of Pirates of the Burning Sea) on how to improve their website to better attract new players – it’s a post on their suggestions forum.

<…> new users will make a fairly quick prejudicial judgement on whether to download the game. They’ll be asking questions like, will I get ganked, how much does it really cost to play and enjoy it, and what are the features.

Answers to these questions should be easy to find.

Sounds sensible, right?

So what advice would you give to your favourite game as to how better to attract new players or draw back returning ones? (Advice like ‘completely redesign your game’ probably isn’t useful.)

Here’s a couple of thoughts:

LOTRO: It’s difficult to draw players into an older game because they’ll tend to assume it’s less good than whatever they are currently playing. But LOTRO has a lot of unique selling points – the lore, the skirmishes, the great epic storylines, and the friendliness of the player base. They really should be pushing the friendliness more because it would draw in exactly the sorts of players they want. So I’d suggest for them a social push with lots of inducements to share information on social networking sites.

WoW: The price of entry is way high, especially since if you really did want to buy all the expansions it’s about twice as expensive if you do so online via Blizzard as if you just buy them from Amazon. (I know this because I checked earlier.) Just bundle the dratted things together and halve the price and loads more people would buy it if they liked the trial.

Sony: Oh. Haha. This online thing just isn’t working out for you is it? Sorry, I got nothing.