Thought of the Day: Sparkly horses make quarterly earnings look great

Is it a coincidence that Activision announced that quarterly earnings for Q1 2010 were ahead of expectations (I was amused by EA’s comment) on the same day that Blizzard offered a sparkly pegasus mount for sale via the wow store? Methinks they just bumped up the next quarter’s earnings rather substantially too …

This is a significant (but hardly unpredictable) move on Blizzard’s part. Special awesome mounts used to be associated with hardcore raid or arena achievements. To put one into the cash shop that is prettier, sparklier, and more awesome than the raid achievements — yup, that’s a change of direction. Of course everyone will buy one. I only wonder whether they’ll make it time limited or not.

And to those pondering the costs, I suspect it actually compares reasonably to cash shop offerings from any other sub game. It flies, it runs, it’s available to every alt on the account and all future alts too, it goes as fast as the owner’s training will allow (up to 310% if you have access to that). And it’s a sparkly flying pegasus.

And bear in mind that the only reason so many people are willing to pony up (haha, I slay me) is because they’re already invested in the game, because the rest of the gaming experience offered is so high quality. Also, the more money they make out of this type of virtual fluff, the less likely they are to raise the sub fees.