[LOTRO] Flogging a dead horse

Psychochild commented on my last LOTRO post that he was disappointed that one of the old Winter Festival horse rewards had been removed as an in game reward and moved to become a cash shop ‘store exclusive’. At the time, I was less bothered by this trend than he was. After all, the horse had been available for players at the time, and anyone who had gained it in game had at least a year to show it off before it went onto the shop.

But this week, Codies and Turbine have gone a step further. A scant couple of months ago, the hot holiday rare drop of the Halloween Season was a horse with skeleton-type markings (don’t ask me why, I thought it was hideous and unthematic). People spent days farming for the thing. And now guess what is on special offer this week in both Codemaster and Turbine stores? Yup, a skeleton painted horse could be yours for a mere 1495 turbine points.

It’s not the end of the world, a cosmetic mount is still a cosmetic mount. But evidently they are taking the position that any desirable in game reward should be available to buy for cash as well. This is really a logical extension of the F2P ideology, that people should be able to choose whether they want to get an item by paying cash or grinding in game. In fact, it’s probably a decent sales technique to introduce an item via the game, making it rare and distinctive so that players are aware of it and talking about it. Then slip it onto the shop later.

But I can’t help wondering if it diminishes the meaning of in game rewards, even meaningless ones like cosmetic skins for your horse …