[LOTRO] Expansion pricing, and when points get devalued

Turbine had previously announced the pre-release package for Rise of Isengard, which costs $30 for the expansion zones (including raid and dungeons), some pretty cosmetic gear/ mounts, and 25% xp bonus for all characters on your account. Sounds like a reasonable deal for an expansion, and the xp bonus is a nice perk for people with lots of alts.

Yesterday they also released the details for the expansion pricing if you prefer to buy it with Turbine points, and the forums went wild. The price is points is significantly higher than the price if you buy the pre-order in cash. And not only is the price for the expansion higher, you have to pay extra in points for the raid and again for the dungeons.

Note: One of the vaunted advantages of F2P was only having to pay for the content that you wanted. This advantage does not feel so exciting when it’s a) cheaper to pay cash for the entire bundle including the part you didn’t want and b) the price of the basic content has risen so high that you’re paying more for the part you do want anyway.

Now, it obviously makes sense from Turbine’s point of view to devalue points in favour of cash whenever they get the chance. This being the case, anyone who stocked up on turbine points when they were on special deal with the aim of using them to buy the expansion has lost out here. Player vs Developer discusses the expansion pricing in more detail. As PvD comments, even at the best deal possible, this would still be more expensive than paying cash for the preorder.

(Although if you aren’t in a hurry for the content, it’s bound to be on sale in a few months time.)

But the point cost isn’t for people like you, it’s for people like me

Now to get this into perspective, you have to consider players like me. I have a lifetime subscription, but I actually play LOTRO in fits and starts, a few months here and then a few months there. I very very rarely spend Turbine points but my account accrues them at 500p per month.

I have about 7500 turbine points on my account. Buying the expansion with points is a no brainer for me, there’s nothing else I wanted to spend the points on, I don’t have to buy the raid if I don’t plan to raid (which I don’t) and it doesn’t matter to me how much those points would have cost in real money because I didn’t pay for them. I could imagine that my lifetime sub covers the cost of this expansion – because it basically does.

Now I just have to decide if I want to pay the extra for the 25% xp bonus for my warden alt. I think I might not bother, actually. If it had been an account bonus I probably would have done it but the version you can buy with points is for one alt only.

So my advice with Turbine and Points is this:

  • Don’t buy any content before you need it unless there is a particularly good sale on. The longer you wait, the more chance of it coming up in a sale.
  • Don’t buy points unless there’s something you really want to spend points on, regardless of how good the sale is. Turbine have shown here that if they really want people to spend cash, they can always make that more appealing.
  • If something has been in a sale once, it’ll be in a sale again.
On another note, I do wonder how pricing the raid separately is going to affect raiding in Isengard. I don’t think many casual raiders will be quick to plonk down the extra points for the raid instance unless they are very keen.

[LOTRO] Turbine to take over the EU Servers

Now this was somewhat unexpected news – Turbine will be taking over the running of the EU LOTRO servers from Codemasters from June 1st 2011. And all EU players will need to migrate their accounts to US servers –0- lifetime accounts, characters, items et al will all be moved across smoothly, Turbine claim.

Here’s the FAQ. They also say not to create a Turbine account until the official migration process has started (unless you already have one).

What we don’t know yet is what will be happening to the EU servers. The FAQ notes that all existing servers will become part of the US service, so it’s not clear whether that means there will be new servers to support the EU population or if migrants will have to pick an existing server to join.

I guess this sheds some light on the extended talks which held up Codemasters from implementing the F2P patch some months back. I always felt that Codies did a good job with LOTRO on the whole, but at the same time it’s always been clear that the US guys were getting a better service with elements such as my.lotro which weren’t available outside the US servers.

Note: If  EU servers stay the same (for all intents and purposes) as Longasc suggests in comments based on posts on the german forums, then it’s worth noting that the EU RP server, Laurelin, is actually marked officially as RP and CM’s enforce RP-based name complaints there. This is a markedly different approach to the US unofficial RP server which has no staff support.

The Shape of Things to Come

This morning, I spent some time back in Middle Earth, mostly because I’d caught up with yesterday’s twitter comments. There’s been a new development, and it’s actually hit the EU servers at the same time as the US ones (nice work all involved). Five mysterious relic stones have appeared throughout Middle Earth, and are heralded by a letter that appeared on both Turbine and Codemasters’ forums:

Numerous residents of Oatbarton and the surrounding communities were aware of my intention to submit plants from my pipe-weed crop to this year’s Growers’ Festival. You may contact me for names of good, honest folk who can attest to this, such as my wife Opaline or our good friend Rosalyn Smallburrow, also of Oatbarton.

I have not changed my growing habits or techniques since last year, so there is little reason to expect that my submission for this year’s festival would be of lesser quality than my previous, prize-winning entries. I do not mean to boast, but my pipe-weed plants were shaping up to be of even higher quality than in years past! You can speak to the individuals noted above for their opinions, and they will certainly agree that my pipe-weed crop was proceeding exceedingly well for the season.

Given those facts, you can see that I take a great deal of pride in the quality of my pipe-weed. Imagine my alarm when I woke up this morning, drank my morning tea, prepared a small breakfast, and took my customary mid-morning stroll to observe my plants… and found them withered, brown, and wilted! They will win no prizes in this state! They are fit only for compost now! Unimaginable!

Right in the middle of my field, someone had placed a tall stone block bearing unpleasant symbols. I do not know what to call it, but I would not like it anywhere, let alone in the middle of my pipe-weed field: the pipe-weed field that was thriving yesterday, but after the appearance of this horrible thing is no more!

Starting in Oatbarton, I went to investigate and opened a deed to find five mysterious relics throughout Middle Earth. Now, being a lazy (but honest) Captain, and making use of the fact I wasn’t online on the day all of this broke, I cheated and used the guide over at Casual Stroll to Mordor, which gives locations of the stones. You don’t need to do that, there’s no real sense of hurry!

Initially, on twitter (thanks to all the people who were tweeting about this, it helped me get a sense of real occasion and also some of the speculations about the stones), there were many suggestions of what these relics could be – my favourite was that they might be tied to the five Istari (love ties to lore, after all). But, it became clear quite quickly, and from doing the deed myself – that these are heralding our new instance and raid cluster, due for February-ish. First of all, the title you get for completing the deed is ‘Calm before the Storm’. The relics all take aspects of debuffs in LotRO (there’s a fear one, a poison one, a disease one, etc), plus of course a big Evil one which almost certainly signifies the raid. Additionally, they’re all located near walled off locations, closed doors, possible instance entrances. And as mentioned by Roll One Hundred, they each signify one of five gaunt-lords (named in the comments thread as: Ivar the Blood-hand, Ferndúr the Virulent, Drugoth the Death-monger, Thadúr the Ravager, Gortheron the Doom-caller by Merric of Casual Stroll to Mordor). Interesting times, so we have the basis for a storyline leading up to the release of the next instance cluster for LotRO.

There’s some talk on forums this morning that simply doing this deed will be the gating system for allowing you to start these instances (sorry, couldn’t find the reference immediately). Remember, we’re losing radiance-gating (HURRAH!) and this seems a neat way to do it. When Turbine were asking what people would prefer to radiance, one of the options was deed-gating. It’s also become clear that you can’t complete the deed if you don’t have the relevant quest packs for the areas. So, any free-to-play players will need to stump up the cash for the various areas if they want to progress through to this deed. We have no idea if it will be a gating system though, but it does suggest the new instances will be spread throughout Middle Earth, perhaps another way to ensure quest packs are sold and used (which, in my opinion, makes  sense and would be the same as having to pay to get access to the instances!).

I have to say, I’ve been fairly down on LotRO lately, mostly due to raiding and kin issues, but this little deed sparked my attention again and showed how Turbine can drop little neat things into the game with little fanfare and manage to get us all that little bit interested again, even if you only do the deed for the cool title (which was my initial spur!).

calm

[LOTRO] Flogging a dead horse

Psychochild commented on my last LOTRO post that he was disappointed that one of the old Winter Festival horse rewards had been removed as an in game reward and moved to become a cash shop ‘store exclusive’. At the time, I was less bothered by this trend than he was. After all, the horse had been available for players at the time, and anyone who had gained it in game had at least a year to show it off before it went onto the shop.

But this week, Codies and Turbine have gone a step further. A scant couple of months ago, the hot holiday rare drop of the Halloween Season was a horse with skeleton-type markings (don’t ask me why, I thought it was hideous and unthematic). People spent days farming for the thing. And now guess what is on special offer this week in both Codemaster and Turbine stores? Yup, a skeleton painted horse could be yours for a mere 1495 turbine points.

It’s not the end of the world, a cosmetic mount is still a cosmetic mount. But evidently they are taking the position that any desirable in game reward should be available to buy for cash as well. This is really a logical extension of the F2P ideology, that people should be able to choose whether they want to get an item by paying cash or grinding in game. In fact, it’s probably a decent sales technique to introduce an item via the game, making it rare and distinctive so that players are aware of it and talking about it. Then slip it onto the shop later.

But I can’t help wondering if it diminishes the meaning of in game rewards, even meaningless ones like cosmetic skins for your horse …

Delayed F2P — LotRO Europe

LotRO Europe was supposed to go to Turbine’s Free to Play model on 10th September. It’s been delayed. And delayed again. We’ve had some welcome back weekend promotions, some free travel, some GM-run events, some community competitions, all to make up for it.

I’m sure it’s all appreciated. But… I’m disappointed.

Not really in the delay of the Free to Play model. I’m a lifetime subscriber and I honestly don’t care too much for the item store or the move. I do, however, want the new content of Enedwaith. I want to play with the Captain changes, I’d mentally got myself prepared for them and they’re still not here. I want the newly scaled instances of The Great Barrows, the Annuminas instances and Helegrod as a revamped raid experience. We prepared for them, we looked forward to them, we read about how everyone in the US is finding them, and now I’m starting to lose interest again.

Yes, that’s probably me being a fickle consumer. I’ve been playing LotRO since beta and bought in on the lifetime sub before launch even, I was so enthused about the game. But I’ve been milling around the endgame for what seems like forever. I have more medallions than I can spend, my gear is all there is (since there’s no real variation), and I’m only really logging on to provide a Capt body for kin raid efforts in Barad Guldur. I do have alts, I’m not the world’s greatest alt-er though and I simply don’t enjoy churning through content an additional time for no real reason. So I play a semi-static group with a set of friends as and when we can all be on together, but what I really really want is my Captain changes and the new content.

Codemasters have been patchy on information. In fact, they were pretty terrible at the start of the delay, but they have learned from this and now provide more regular, if just as un-informative, updates. Ok, we trust there’s a good reason they can’t tell us exact details. It’s obvious they don’t want to provide a guesstimate of when the update will hit, and funnily enough, I respect that. They don’t want to set themselves up for a big failure again with a fixed date. I suspect we may never entirely know why the delay has gone on this long.

The forums depress me. If anyone complains about the delay, they’re met with the ‘omg, how dare you complain’ crowd – the crux of their argument appears to be ‘we trust Codemasters, there MUST be a really good reason for the delay’. Everyone has a right to complain, it’s HOW some people complain that is an issue. No-one should resort to personal attacks, Codemasters’ employees are individually obviously not to blame. Of course, there’s any number of conspiracy theories that cover Codemasters caring more about other game releases, to Turbine wanting to take over European players as they did with DDO eventually – and probably some really wacky ones relating to the Illuminati. Who knows? But that’s what lack of information does to us in an age where we’re used to knowing things, and quickly.

I’m not fuming angry about the delay. It’s not like the new content brings all that much to me or to my friends – especially with no new levels. But, it’s diverting and would have kept me in LotRO for a while, instead of seeing me drift off to check out so many other games instead. I do find it hard to concentrate on my Captain… I was genuinely kind of excited about the changes to the class, and I feel their denial more sharply than the loss of anything else. But I feel I can’t complain on the official forums, I don’t even feel like complaining. I just feel that something is up, we’re not being told, we will get the update when we get it, but in the meantime, I’ll be drifting ever further away from LotRO and Codemasters.

Free-to-Play Hardcore

As the countdown to LotRO going free-to-play starts, I’ve found myself pondering all sorts of random elements about games going free-to-play. Possibly the most bizarre of these, is the concept of hardcore and how it relates to the micro-payment structure.

Will the new hardcore be those who reach the level cap without paying a penny? I like the idea of this one, and I’d give it a go if I wasn’t already a lifer on LotRO – it’s a little like Ysharros’ non-quest quest, but with additional difficulty of not buying adventure packs.

I actually hope someone does give it a go, so we can cheerlead them along, in whatever game they choose to do it in.

Thought of the Day: How do you decide when to pay in a F2P game?

I think that the amount people decide to pay in a F2P game is highly dependent on what their friends are paying.

If you have friends in the game and they are mostly playing for free, you’ll feel like an idiot if you pay. If your friends are mostly buying a few things, you’ll be encouraged to do the same. If you don’t know anyone else who plays, or haven’t made any in game friends then chances are that you will only be playing until the next game catches your eye anyway. (Unless it offers a stellar single player experience which is not usually the case.)

So one goal for a F2P developer might be to nudge new players to engage socially with the more hardcore who are already paying.

The LOTRO F2P strategy of having both F2P and subscriber players on the same server might prove to be very smart indeed.

Enhanced by Zemanta