EA: Probably the worst company in the USA?

Fellow gamers, we are living in interesting times. Despite sales of games heading up year on year, the traditional AAA/ publisher-developer model is looking increasingly creaky. Making a AAA game is an expensive, risky process and the feedback I’m seeing from the industry is that they’re often not getting the (vast) sales they need to justify the risk. So we end up with games that seem successful to consumers being judged unsuccessful by the publisher because 1m/ 2m/ 3m/ etc. sales just isn’t enough.

This all has very little to do with Electronic Arts being voted worst company in the USA for the second year running on a consumerist.com poll. The likelihood of them actually being the worst company in the USA is pretty low, but it’s clearly something people feel strongly about. Also there’s a sense in which a lot of people have made up their minds to hate EA and will just assign any bad decision made by any developer under the publisher’s umbrella to feed their hatred. For example, it’s really unlikely that EA had much say in the ME3 ending (that was a purely Bioware decision), but it’s all grist to the mill.

I have no interest in defending EA, no doubt they deserve a lot of the flak. Plus you have to assume that gamers will a) be online a lot and thus able to vote in online polls and b) interested in gaming any voting system.

But as a non-US person, the surprising thing to me is that US consumers don’t hate the same sorts of companies that I think would win the poll here: energy companies, banks, railways/ airlines, tax evaders, any other annoying company that is generally a hassle to deal with or sets unduly high prices. The businessinsider post I linked above notes the same thing:

Usually, utilities, cable companies, and airlines come at the bottom of customer satisfaction ratings because the interactions people remember are paying bills, delayed flights, or dealing with outages.

EA’s a company that is supposed to entertain people. The fact that it’s won this poll twice in a row shows how much it needs to alter its priorities.

I just don’t think UK consumers would vote a gaming company top of the hate list. Then again, looking at the reactions to Mrs Thatcher’s death, maybe some organisations or iconic figures have just become acceptable figures of hate. (NB. without getting into the politics of it, I think people who disliked Mrs Thatcher have more grounds than the EA haters.)

Peter Moore (EA COO) touches on this in his statement, and tries to address some of the criticisms, pointing out that for many of them there are many more players who are happy with the state of things than are complaining. (Although I think he should have left SimCity off the list: too soon, Peter, too soon.) This definitely won’t do anything to satisfy the people who hate his company, a bit more humbleness might have gone further. But I’m not sure anything would stop people from hating on EA except being given a different hate target.

Maybe next year.