Last week there was a minor spat between two classes amongst the WoW bloggers. A hunter dissed the mage bloggers on a podcast, and suddenly half the blogs in my reader went up in flames.
But why do people care about their class so much? Surely by this stage, most people who are keen enough to blog will have multiple alts anyway? And are there really enough readers who only want to read hunter blogs to support the 7 zillion hunter blogs out there? What do they all find to write about?
To get to the bottom of this, let’s go back in time. Pen and Paper RPG publishers always struggled with maximising sales, even when RPGs were trendy. The reason was that a group of players could get by with only one set of rulebooks. So the GM bought the books, and the players – well they could buy if they wanted or they could just share. A keen player would probably eventually buy some rulebooks. But they were optional; as long as one person in the group had access to the rules then the whole group could play. Clearly from a publisher standpoint, this was not ideal. It was the old board game model (one person buys the game, lots of people can play it), but with so much player enthusiasm out there, surely they could sell something to the non GM players. The guys who just turn up, play their character, and then go home.
White Wolf revolutionised the way gaming books were sold by producing splat books. A book full of optional rules, lore, colour text, and fun ideas focussed purely around one specific clan/class. (I’m going to keep calling them classes because it serves the same function.) So players who had a character of that clan and loved it would want to buy the book. If you loved your class, that class book was for YOU. The GM could look at the player’s copy if they needed to use the lore or optional rules. And these clan books quickly became known as splat books. Yes, suddenly the title of this post makes sense.
There were also lots of class-centric web pages and support for WW games. What White Wolf had done was to create a class identity for players. People got attached to their warriors or elves or wizards long before this, but there wasn’t much support for class-based lore from publishers aside from the odd scenario here or there.
Warhammer did the same thing for wargaming. Their army books provided not only rules but also background and painting tips for specific factions in their gameworld. (The 4th Edition of Warhammer was the first to publish separate army lists for different factions in separate books – so this was at about the same time that WW was publishing their splat books.)
And after that, the floodgates opened. Just about every tabletop class based RPG will now publish books about splats aimed at players rather than at GMs. And players love them.
Cult of the Hunter, and other splats
So given that background, it’s not surprising that WoW has a very healthy class-based blogosphere. If you want to blog about the game, why not write about your favourite character and join a readymade community of other people who want to read or write about similar things?
Why hunter and druid blogs are quite so overwhelmingly popular, I never will understand. I can see how hybrids potentially offer more subject matter (you can explore more roles) but the huge number of hunter blogs is a mystery to me. They also seem to have the most interesting blogosphere drama. I don’t read any of them regularly though, whereas bizarrely, most of the well known mage blogs are on my reader, despite the fact I don’t play a mage either.
The other surprise about the hunter blogs is that they no longer represent the popularity of the class in the game. There was a time when hunters (and warriors) were so popular that we used to joke that night-elf hunters on our server alone outnumbered the entire horde. That isn’t the case any more.
There are also plenty of readers who are perfectly happy to have lots of blogs telling them things they already know about classes, roles, and games which they already play. As well as newer players who don’t care about the discussions and just want to be told how to play.
And even aside from that, lots of players enjoy reading opinions about the game from the perspective of the same class that they play. So for example, I couldn’t really call this a warrior blog, but my main in WoW is a warrior and a tank and so I’ll tend to come from that perspective. I occasionally put out informative warrior/ tanking type posts (usually when I am poked with a sharp stick).
For many people, class based forums offer a much better way to get information than searching blogs. It’s easier for forum mods to organise the information, stickify useful posts, and gather information from a wide range of posters. But it’s not really an either/ or choice. If people are interested and have enough time, you can read class forums and class blogs.
Selling to the Splats
One of Blizzard’s odder decisions was when they decided to close class forums on the official boards in favour of switching to role based forums. (ie. tank forum, healer forum, damage forum). There was an outcry from the player base. They loved their class forums, even if they did occasionally get used to stir up shit against other classes.
Blizzard relented on that one, and the official boards do still include class based forums. They’ve never really been happy about class based content though, not since vanilla which did feature class questlines, class mounts, class epics, and so on.
To my mind, and in the world of F2P and cash shops, that’s a lost opportunity. Of course people would pay for cool cosmetic items that only their class could equip. Or class based questlines. We want to see more of that type of content, not less. People love their class identity, class lore, and class specific content.
And this is why I haven’t said too much about Bioware’s various SWTOR press releases. Frankly, their killer content is not the gameplay or the storytelling or the companions or the setting. It’s the fact that if you play SWTOR, you’ll have access to the most extensive class based questlines and gameplay of any MMO ever created. Imagine a whole game created entirely for your class. Well, maybe not a whole game, but plenty of content and lore and it’s all about you.
We may never really know why players love their splats so much that they’ll create content for them, create communities around them, or make them so much a part of their lives. But maybe devs don’t need to know why it happens, just to design around it and offer content that feeds that itch.