“.. in this world nothing can be said to be certain, except death and taxes AND F2P MMO conversions.”
So, the big MMO news today is that Bioware announced that SWTOR will transition to a full free to play game before the end of 2012. It doesn’t come as a great surprise following a couple of rounds of layoffs in response to falling subscriptions, and departures of senior developers. Clearly EA were looking for some quick fixes for the expensive MMO which is starting to look like an albatross around their necks.
I thought I’d distill the answers to the four main questions I had.
1. When is the game switching to F2P.
2. How much can you get without subscribing?
Quite a lot. Many players (including me) would say that the real jewel in the crown of this game is the levelling content, and that’s largely what you’ll get for free. The game will be F2P to level 50, with restricted access to flashpoints and warzones (ie. a restricted number per week) among other things such as number of auctions. You will have to subscribe to gain access to raids/Operations and there are some other restrictions which are lifted for subscribers.
The current plan is that you’ll still have to buy the core game, but the price is being reduced (a lot) to $14.99 in August and who knows what will happen by November.
If you like the idea of this style of Bioware/classic MMO gameplay, then I’d say it’s a pretty darn good deal. EA never expected to have to give this away and spent way more than they would have done otherwise so you’re getting a very polished Old Republic RPG with some MMO elements attached. It’s also one of the best games I’ve ever played for duoing.
3. I’m a subscriber now. Should I drop my sub and go F2P in November?
Well, if your main interest is levelling alts, you don’t care about Ops, and you aren’t too bothered about grinding flashpoints or warzones, it looks at the moment as though F2P would be the way to go. This is the problem with introducing a F2P mechanism that offers only free or subscription options. Suddenly the subscription option becomes a worse proposition because you pay the same sub as today, but get relatively less for it.
But who knows what they’ll plan to do with this in the future. Ideally they’d look at letting people buy things piecemeal.
3a. I’m not a subscriber now. Should I play this game when it goes F2P in November?
That rather depends on why you’re not playing at the moment.
If you liked the idea of the game but were put off by the cost, then come play and enjoy it. I do rate it highly, it’s a good quality game of its type. I think the levelling game is way better than WoW, for comparison. If you played SWTOR for awhile and then left because you were bored, you might want to check out changes such as LFG, or reconnect with other friends who are playing, it’ll be much easier to set up the occasional flashpoint/PvP night when people don’t have to all subscribe.
If you hated the idea of the game and are burned out on this type of MMO anyway, then it’s not going to change your mind when it is free.
If you are a current or ex-subscriber, you’ll be given an allotment of ‘cartel coins’ (ie. cash shop tokens) when the conversion happens, although the only things we currently know to be on sale are a pet, a cosmetic hat, and a chair (I’m not sure where the chair goes, would be cool if it was on your ship though.)
4. So what new content is planned for this year, seriously?
Currently the stated plans involve a new Op, new warzone, new companion (HK-51) and new space combat missions. What they notably don’t involve is new story content, which is unfortunate since that’s the main draw (fourth pillar et al) of this game.
A new planet had been mentioned previously but isn’t listed on the new content page for this year.
Various commentary stuff
SWTOR subscriptions were noted as being below a million during yesterday’s EA earnings call (link is to the pdf of the transcription):
Although it launched well, subscriptions have been on a declining trajectory and have now slipped below one million. Last year we announced that the breakeven point was roughly 500,000 subscribers. And while we are well above that today, that’s not good enough.
– (Frank Gibeau)
So the question is whether they can get enough players in for F2P to work its magic, compared to the number of paying subscribers they have today. And how many of those new players (assuming they come, which I hope they do since it’s basically a good game) will want to take out subs or buy items from the cash shop. On the fleet last night, reactions ranged from looking forwards to a new influx of players, people wondering whether they will drop their sub and just play F2P, the usual concerns about the unwashed masses who might pick up a F2P game, and more specific concerns about the future of the game – will they ever make enough money to plan future story chapters?
This looks to me like a swiftly implemented F2P conversion. I have no idea how long Bioware had been considering it as an idea (my guess is from fairly soon after launch) but this isn’t a carefully thought out plan so much as a “give lots of free stuff away to get players in and … err… then charge a subscription for hardcore endgame type players.”
Scott Jennings at Broken Toys is, like me, a fan of the game. He notes that subscriptions for MMOs are looking more and more like an initial markup, which devolves quickly to F2P. That implies that a F2P conversion is in TSW’s future also, and that anyone who said ‘I’ll wait until it goes F2P’ about a new subscription game is likely going to be right in their assumptions. (Note: WoW currently is obviously an outlier to this model, although I suppose who knows what the future holds?)
Green Armadillo has a typically thoughtful analysis, noting that:
While I personally will most likely pay less for SWTOR under the new model, I’m not celebrating. SWTOR is a quality product, albeit one that may have been especially ill-suited for the subscription model. The quality and direction of the game’s future development, with the reduced staff and revised business model, are likely to suffer.