Next, attach a heart shaped balloon to your dragon … (the heart does remind me of GW2)
We are all creatures of routines. In any MMO you play regularly, there are routines you get into when you log in or out for a session. Maybe you check the auction house, send some materials between alts, check bank/guild logs to see what has happened while you were away, make sure you get your character somewhere ‘safe’ to log out, make a to-do list for what you want to do in this session, and so on. We can call this housekeeping, meaning habits you get into which will maintain your character/account the way you like it.
It’s in the interest of any MMO designer that players build regular habits around the game. For subscription games, it encourages you to keep subbing. F2P games may not charge subscriptions, but they benefit from having regular players if only for the content and marketing they provide for the people who do pay. Also players who log in regularly are more likely to form communities; when you see or hear the same people around every night, you will eventually feel that you are getting to know them even if you never stop to chat.
Daily quests are pretty clever, because they can slot neatly into this need for routine. So you log in and instead of the dailies being part of ‘what shall I do this evening?’ they are part of the housekeeping instead that you want to finish before you get some ‘me time.’ I have a good tolerance for daily quests (as long as they don’t expect me to do something I really hate) and if nothing else you will become really expert in the geography and spawn patterns of the daily quest areas of WoW. Pandaria has gone rather whole hog with the dailies, of which there are many and for multiple different factions. Which does lead to the risk that if people focus on dailies, they might not have enough time to do anything else.
I like to think people can sort out their own playing schedule, but the lure of ‘must complete dailies’ can be very strong. Not only that but it’s very easy to “log in quickly, just to check auctions” and end up with “while I’m here, might as well play a bit” and daily quests are an easily quantifiable unit of gameplay to plan. So “might as well play a bit” could become “might as well do the cloud serpent dailies.”
GW2 takes a very different approach, where the daily appears much more freeform and wrapped up in the sorts of PvE activity people tend to do anyway. Harvest X materials, kill Y mobs, kill Z different types of mobs, complete ZZ dynamic events. I love the requirement to kill lots of different types of mobs – it rewards you for knowing roughly where to find them and encourages you to move around. I am less fond of the dynamic event requirement, because those are random elements and hunting round for DEs can be tedious. So basically, although the daily appears more freeform, if you want to complete it you might have to fit it into your closing set of housekeeping routines (ie. things you need to do before you log off : complete daily quest).
In many ways, the best daily at the moment is the farming one in WoW. You log in and harvest your crops, then plant some more. It doesn’t involve fighting other players for scarce mobs, or doing anything onerous (like logging in your lowbie alt on GW2 so you can do lowbie DEs), but there’s a routine you can get into. It’s no accident that Farmville style games took off in such quantities, they’re really good at getting players into habits. It’s a lightly gamified version of the crafting/ AH housekeeping that a lot of people do and mostly you’re just being trained to log in every day.
It would be stretching things to say that daily quests help games to become more than 3 monthers, and really its better if you can set up your own habits, but getting people into the idea of logging in regularly might play a role in building a more longterm mindset.