EU WoW is going to be run separately from the US version

Received via email this morning:

We have a short but important announcement that we wanted to share with our players. World of Warcraft is currently an operation of Blizzard Entertainment, Inc. (USA), but starting April 14, 2009, the game operator will be Blizzard Entertainment’s central European entity, Blizzard Entertainment S.A.S. (France), and will be referred to as such in the game’s Terms of Use going forward. Our European office has been an essential part of our global operations since before the launch of World of Warcraft, and this update better reflects its role within our organization, as well as our continued commitment to our European players.

This is an administrative change — your World of Warcraft game experience will not be impacted.

They are likely right and it won’t make much difference.

We don’t know why they are making this change. Could be anything from various managers building business empires to a reorganisation that should have taken place months ago.

But just for the record, we do prefer to have our service run by the same company who develops the game and not by its european offshoot.

I think EQ2 still does this. Wondering how many other games do? I’m tired of being forcibly separated from other gamers just because they’re in a different continent.