I don’t have a lot to add, but I wanted to share this particularly for his coverage of a controversial talk about Achievements. It’s about halfway down the blog post.
Chris Hecker (the speaker) questioned the conventional wisdom that achievements are the future, and wondered whether they’re actually good for games. Or whether it’s just that game developers are leaning too heavily on prodding people into repetitive dull activities via rewards (i.e. Farmville) when they could be using achievements to actually make their games more fun and engaging.
Hecker took on Jesse Schell’s oft-blogged talk from DICE 2010, where he imagined a world where everything around you gave you points – your toothbrush gave you points for brushing, the government gave you points or money for raising your kids well, etc. Hecker suggested that Schell and two other respected colleagues were talking out of their collective asses, because they haven’t looked at the research, which says (among other things) that when you pay a kid for getting good grades, the kid’s grades subsequently drop.
So if you get people into the mindset of doing an activity just to get a reward, they’re less likely to do it afterwards without the reward, or when the reward gets deprecated.
I thought it was a fascinating read, and I bet it was a cool talk also. This is a link to Gamasutra’s coverage of the same talk.