The release date tango

  • The Secret World has just started its early access period prior to launch on July 3rd.
  • Arenanet have made the (gaming) internet explode by announcing GW2 release date as 28th August. (Like Tobold, I plan to pick my copy up then because I think it will be cheaper.)
  • Also Turbine will be releasing their Rohan expansion for LOTRO at some point this Autumn/Winter. I don’t imagine that will have a big impact on the other games, but you never know.
  • So the big question now is when will Blizzard release Mists of Pandaria?

In previous years, MMOs have tended to shuffle their release dates around each other. There is an advantage to having an earlier release than competitors, in that bored players will pick up your game just because it’s new. On the other hand, the typical MMO tourist spends a month or so in a new game and then moves on, so timing your release for a month or so after another game might work better.

  • Notorious clashes in the past have been when Warhammer Online released on Sept 18th, 2008. Blizzard released Wrath (probably their best expansion to date, imo) in November of the same year, just in time to pick up disaffected WAR players.
  • Cataclysm was released on Dec 7th, 2010. Aion released in the West on Sept 7th of the same year.

As gamers, we may tend to read too much into these things. Q4 is popular for gaming releases in any case, it picks up the Xmas market, returning students, and gets cash inflow before the end of the calendar year.

Still, it’s interesting that the big MMO releases this year seem to be edging earlier and earlier. There are good reasons for Blizzard to launch MoP as early as possible:

  • If players get hooked on GW2 before MoP launches (I see GW2 as more of a competitor here, as it’s also a fantasy themepark MMO), the barriers to switching from a sub-free game to a full subscription + pay-for-expansion WoW are much higher than switching from another sub game.
  • Players who picked up an Annual Pass (these are Blizzard’s core gamers, the ones they can least afford to lose) may get pissed off if they can’t get at least a couple of months of MoP as part of their annual lockin. Especially since this year in WoW has been rather a content desert.
  • No Blizzcon this year to act as a distraction to the playerbase.

So will Blizzard release against GW2, or will this expansion, like the previous ones, get shunted back to the end of the year?