Pandaria sells 2.7m copies

So the press release is up and the numbers are out. Blizzard say that they sold 2.7m copies in the first week, prior to the Chinese release, and that WoW’s global player base is now over 10 million subscribers. I suspect that number may edge up as word of mouth has been pretty positive, so people who were on the fence about MoP may decide to give it a go or get the old gang back together.

In a month or two, we’ll know how many people either burned through the content or decided that the game is no longer for them. I think 2.7m, crazy as it sounds, is a bit on the low side for what we might have expected from a WoW expansion and really shows the effect that a) Cataclysm b) passage of time and c) other games have had on the industry giant, in that order.

The sales likely include a fairly high proportion of direct digital sales, driven partly by a sales campaign and partly by sensible pricing. Or in other words, when the price of a digital copy is roughly similar to a retail box, people will tend to go for the easier option. Anyhow, yes it did sell more than GW2, if we go by the first week, which is reflective of both games being well received. Initially at least.