[Random] Introducing the Random tag—buy toothpaste, get SimCity DLC

And in a new blog feature, I am going to highlight acts of randomness in gaming PR where I read the story and think “OK, that was random.” Feel free to submit odd gaming related PR stunts that you find.

EA’s Random Sim City Promotion

If you buy a specially marked tube of toothpaste, you can get a DLC for Sim City that includes such noteworthy city attractions as “a giant garden gnome”  and “the world’s largest ball of twine.”

Man, what?

The burning question in my mind is that if you get an in game giant ball of twine when you buy toothpaste, what do you get if you buy a ball of twine?

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