[LOTRO] Expansion pricing, and when points get devalued

Turbine had previously announced the pre-release package for Rise of Isengard, which costs $30 for the expansion zones (including raid and dungeons), some pretty cosmetic gear/ mounts, and 25% xp bonus for all characters on your account. Sounds like a reasonable deal for an expansion, and the xp bonus is a nice perk for people with lots of alts.

Yesterday they also released the details for the expansion pricing if you prefer to buy it with Turbine points, and the forums went wild. The price is points is significantly higher than the price if you buy the pre-order in cash. And not only is the price for the expansion higher, you have to pay extra in points for the raid and again for the dungeons.

Note: One of the vaunted advantages of F2P was only having to pay for the content that you wanted. This advantage does not feel so exciting when it’s a) cheaper to pay cash for the entire bundle including the part you didn’t want and b) the price of the basic content has risen so high that you’re paying more for the part you do want anyway.

Now, it obviously makes sense from Turbine’s point of view to devalue points in favour of cash whenever they get the chance. This being the case, anyone who stocked up on turbine points when they were on special deal with the aim of using them to buy the expansion has lost out here. Player vs Developer discusses the expansion pricing in more detail. As PvD comments, even at the best deal possible, this would still be more expensive than paying cash for the preorder.

(Although if you aren’t in a hurry for the content, it’s bound to be on sale in a few months time.)

But the point cost isn’t for people like you, it’s for people like me

Now to get this into perspective, you have to consider players like me. I have a lifetime subscription, but I actually play LOTRO in fits and starts, a few months here and then a few months there. I very very rarely spend Turbine points but my account accrues them at 500p per month.

I have about 7500 turbine points on my account. Buying the expansion with points is a no brainer for me, there’s nothing else I wanted to spend the points on, I don’t have to buy the raid if I don’t plan to raid (which I don’t) and it doesn’t matter to me how much those points would have cost in real money because I didn’t pay for them. I could imagine that my lifetime sub covers the cost of this expansion – because it basically does.

Now I just have to decide if I want to pay the extra for the 25% xp bonus for my warden alt. I think I might not bother, actually. If it had been an account bonus I probably would have done it but the version you can buy with points is for one alt only.

So my advice with Turbine and Points is this:

  • Don’t buy any content before you need it unless there is a particularly good sale on. The longer you wait, the more chance of it coming up in a sale.
  • Don’t buy points unless there’s something you really want to spend points on, regardless of how good the sale is. Turbine have shown here that if they really want people to spend cash, they can always make that more appealing.
  • If something has been in a sale once, it’ll be in a sale again.
On another note, I do wonder how pricing the raid separately is going to affect raiding in Isengard. I don’t think many casual raiders will be quick to plonk down the extra points for the raid instance unless they are very keen.