The latest EVE patch introduced the ‘Noble Exchange Cash Shop’ where players can spend real money on cosmetic gear for their prettified new toons (which are very pretty, I think I wrote about the new character generator a while back). Here’s their dev blog about the vanity store.
Jester at Jester’s Trek sums up what a lot of other people are thinking about CCPs pricing strategy.
I love plain grey just as much as I know all of you do, and CCP is being good enough to cater to my need for bland grey clothing by charging me 3600 AUR for a plain grey shirt. This is about $20 U.S., which coincidentally, is how mucha real plain grey shirt costs in the EVE Online store.
But when he let out some snark about a monacle that costs the equivalent of $68 I thought “no way, he’s joking,” but apparently not. (There’s a 21 page thread on the EVE forums already.)
Now cash transactions in EVE are fundamentally different from cash shops in games like WoW or LOTRO because it is possible to convert game money into other forms (the dev blog above tries to show this graphically), so the price level may be something that experienced players will laugh off as the EVE equivalent of a WoW motorbike (ie. luxury goods designed to take some moolah out of the market). But judging from the tone of that bboard thread, I’m guessing it’s high even for that crowd.
Would you consider spending as much on a virtual piece of gear for a character as for a real life piece of clothing for yourself?