My predictions for last year missed the boat on some of the big news stories, although some of the other general comments aren’t too far off and I think I did get that both Diablo 3 and MoP would sell hugely. (Actually even then I was noting that my previous predictions were bad, so there’s a pattern forming here.)
I wondered if the sheen would have rubbed off F2P. I’m sure plenty of F2P games are still doing fine, but Zynga’s plunging share price, and Turbine’s layoffs are making it pretty clear that it’s not the be all and end all of gaming monetisation. With a solid game and pricing model behind them, Riot’s LoL and wargaming.net’s World of Tanks still look to be doing very well. But the sense of ‘Switch every game to F2P!’ that was pervasive at the start of last year isn’t quite how things look now.
I thought SWTOR would be really successful. We know how that worked out. It wasn’t due to being a bad game per se, many people really enjoyed what Bioware brought to the table. But when your definition of successful involves millions of people taking out longterm subscriptions (and when you’ve spent so much money on development that you NEED those millions of long term subs), then you’re largely doomed regardless of how good the game is or isn’t. Yes, the endgame was deeply lacking, which is why they couldn’t sustain the 500k they claimed that they needed. But what they had was fun (in PvE at least). I’m glad the game was made and that I got to play it.
I’m not trying to rescue my rubbish SWTOR prediction but I did say:
Better legs in this case may mean stays strong for 6 months rather than 3, it’ll be down to Bioware in the end to persuade people to stick with it.
I thought TSW would get mixed reviews and a small but dedicated hardcore following. Which is true, and again they weren’t able to sustain the sub numbers that they needed, hence the switch to B2P. It doesn’t mean the game is a failure in terms of gameplay, but something went wrong in the planning/ budgeting/ prediction department.
I thought CCP might see falling numbers. Actually the numbers they have released show that the opposite has happened. The dev team clearly managed to pull some patches out of the bag which pleased the core player base and improved the confidence players have in the game. I’m not sure why they might have attracted new players though, so it may be that this sub increase is due to expanding into new regions or core players buying more accounts.
What’s in Store for 2013
Mobile was a huge story last year and with the increasing numbers of tablets being sold, that can only increase. I personally find tablets a much better platform for games than mobile phones, mostly because I like to save my phone battery for making calls. Also better screen size. Some of the better mobile games I’ve seen with MMOish features are based around collectible cards (like Rage of Bahamut and Shadow Era) – I think we’ll see more of those. They are currently aggressively monetised and that trend can only continue, at least until players desert in large numbers. Hopefully someone will develop a good card based game with a F2P model that isn’t actively painful, until then there is always Duel of the Planeswalkers.
With respect to the games industry, EA in particular have had a rocky year. Whether they can sustain another without some major changes I’m not sure. There will be more shakeups, and probably more big name failures and layoffs, sadly.
The ongoing competition between Android and iOS continues. Android devices will continue to outsell Apple. The reason that so many devs still develop for Apple first is because metrics show that Apple owners spend more on apps. This is probably a self fulfulling prophecy and we should see more apps jumping to Android next year. (Obviously cross platform games would be better for consumers but you can assume there isn’t much drive for that.)
The ongoing evolution of F2P monetisation continues. This year the trend has been towards convergence of MMOs/Persistent online games and other types of multi player games. For example, with CODBLOPS2 you buy the game and get access to the multiplayer, and can then buy DLC over the year. Similar with ME3 (where I’m told the multiplayer is great). You can compare this with GW2 or the updated TSW where you buy the boxed game, can play the MMO/multiplayer for free, and have a cash shop/ DLC which you can also buy. This convergence trend will continue and there will also be more games that are based on converging multi player with persistence.
Crowdfunding continues to draw attention, but it will become clearer that the games with smaller and more developed scopes are better bets for your kickstarter money. This will not stop people from throwing money at crowdpleasing favourites, but it’s only a matter of time before some big crowdfunded game fails to implement the wildly optimistic initial plans and disappoints hugely.
Rift will continue to lose players slowly as it settles on a core playerbase who prefer it to other offerings enough to pay a subscription. I don’t expect them to move to F2P but there may be more enticing offers for returning players.
I do predict that far from seeing the death of subscription games, we’ll see more games try a subscription model. But they will be small niche games focussed on a core player group, with long betas and careful market testing. The day of the new large AAA MMO sub game is likely over, unless anyone wants to try it with cheap subs.
More and different genres will join the fray. This year Dust and Planetside 2 have led the charge on FPS MMOish games. We’ll see more sports games and RTS MMOs this year. I’m dubious about whether Dust will fulfill CCPs hopes, given how much it must have cost to develop. If they can’t attract the player base they need, we’ll see them lose staff and that may affect EVE.
Although fantasy MMOs feel tired at the moment, the interest in multiplayer persistent gaming is still huge.
The ethics of different types of monetisation/ design will continue to be widely debated, while devs try to find a way to make profits and keep the players entertained without actually killing any staff or players in the process. Mobile will continue to have the most aggressive monetisation strategies, partly because it’s a young person’s platform (yeah I know there are oldies too) and they’re just more susceptible. Plus more disposable income, if we weren’t in the middle of a triple dip recession.
Emphasis on storytelling has been another theme this year, and we’ve seen both the upsides and downsides of this. Players do like good storytelling and will buy games on that basis. They also get invested and very very angry if they’re not happy with how the stories are going (see: ME3 ending). And storytelling is expensive in terms of MMO content. The Walking Dead’s episodic content is however bang on trend with current monetisation trends so hopefully more games will follow that pattern.
SWTOR’s ‘expansion’ will be successful if they can keep the quality up, despite not including class storylines. (There won’t BE any more class storylines.) There are plenty of players who liked the game and want more story who will come try the F2P offering and pay to try the new content.
Blizzard will announce something about Titan this year, even if it is just that it is either delayed or has been abandoned (I don’t think they’ll be able to abandon it, since they do need to be working on something new, but I’m not really sure what they might come up with.) They will also announce an expansion for Diablo 3. And while their current content release schedule for MoP is really solid, it’ll run out of steam by the end of the year.
Wildstar will be terrible. I predict this because it has Bunnygirls, so you know what their target audience is. And also because they want to completely separate playstyles like building and PvP. This means they either have to have separate deep compelling games in multiple genres or a fully functional sandbox. Since I haven’t heard anything that makes me think they’re going to do either of these, I don’t expect much from this game apart from pretty and flashy graphics.
The Elder Scrolls Online may surprise MMO players as a solid entry in the field IF the devs can keep the costs down and their expectations reasonable. I don’t know how possible it will be to keep costs down and produce the kind of fully realised virtual world that Skyrim fans will expect, so I am dubious about this one but willing to be convinced.
We will no doubt hear more about sandbox games, as EQNext and Pathfinder are both aiming to dip into the fantasy sandbox arena. I think this will get players excited by hype, but ultimately sandbox games are for the hardcore unless devs find a way to provide a social sandbox function and I don’t think either of these devs are tending that way. (ie. so many excited players will be disappointed by the realities of the sandbox if they launch.)
Every year I predict DaoC2. Maybe this will be that year.